A group of people were blind-folded and asked to compare the taste of a normal strawberry yogurt, and compare it with a new, improved strawberry yogurt. Almost all of them agreed the new strawberry yogurt was better. When the blindfolds were removed, they discovered that the new strawberry yogurt was actually chocolate!
Similar studies have been done with swapping cheap and expensive wines, and even simply adding red food colouring into a white wine and passing it for red.
These results show that our expectations actually determine the outcome, that our reality is produced by our expectation of what is going to happen.
Posted by jonfeatherstone 
