Great Expectations

A group of people were blind-folded and asked to compare the taste of a normal strawberry yogurt, and compare it with a new, improved strawberry yogurt. Almost all of them agreed the new strawberry yogurt was better. When the blindfolds were removed, they discovered that the new strawberry yogurt was actually chocolate!

Similar studies have been done with swapping cheap and expensive wines, and even simply adding red food colouring into a white wine and passing it for red.

These results show that our expectations actually determine the outcome, that our reality is produced by our expectation of what is going to happen.

4 Responses to “Great Expectations”

  1. Simon Says:

    There’s also another way of looking at this: that the world we experience through our mind is an artificial thing, full of objects which come from a catalog in our memory. So we see a tree which is more like a cardboard cutout than the real thing and taste strawberry yogurt which is something else entirely. Only when we still our mind and really *look* do we see the world as it really is. Only then do we open our eyes and see the tree in all its glory – and perhaps perceive the life force within.

  2. Doug Says:

    Mmmmmmmmm……….

    Chocolate………..

    :^)

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  4. tobeme Says:

    Our mind is so powerful! I am always amazed when someone says with such conviction that they don’t like a ceartain type of food without ever tasting it. Simply basing their decision on the visual or on some past experience with something similar.

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